Last updated 8/11/2023
A2P 10DLC allows businesses to send application-to-person text messages (A2P) using local long codes. This resource contains a breakdown of all fees being charged by carriers to register 10DLC brands and campaigns and send messages using 10DLC numbers. This resource also contains other fees charged by carriers for activities related to 10DLC and non-compliance fees charged by carriers relating to 10DLC.
If you are leveraging your own carrier contract through the Volt Connect infrastructure, please refer to your CPaaS provider's specific 10DLC fee sheet, as they might have slight differences in reported fees or unique independent review fees.
All fees charged by carriers are passed through by Volt to our customers with no added cost.
Brand and Campaign Fees
Item | Cost | Type |
Brand Registration Fee | $4 | One time for each brand |
STANDARD USE CASES: 2FA, Account Notifications, Customer Care, Delivery Notifications, Fraud Alert Messaging, Higher Education, Marketing, Mixed, Polling and voting, Public Service Announcement, Security Alert, Carrier Exemptions | $10 | Monthly for each Campaign |
MIXED SPECIAL USE CASES: Proxy Messaging, Sweepstakes, Social, Political, K-12 | $10 | Monthly for each Campaign |
Low Volume Mixed | $1.50 | Monthly for each Campaign |
Charity | $3 | Monthly for each Campaign |
Large CSP Trial | $0 | Monthly for each Campaign |
Emergency | $5 | Monthly for each Campaign |
Agents and Franchises | $30 | Monthly for each Campaign |
DCA Vetting Fee | $15 | One-time vetting fee from our DCA for each new Campaign. If Campaign vetting fails and resubmission is necessary, an additional $15 is charged per resubmission. |
Inactivity Fee | $250 | Passthrough fee from T-Mobile for any Campaign left inactive for a period of 60 consecutive days. A fee is applied to each Campaign each time it hits 60 days of inactivity. See additional details here |
Network Access Fees (NAFs) / Carrier Transit Fees per Message
The table below displays passthrough fees from each mobile carrier, per message segment.
Mobile Carrier | Inbound/Outbound SMS | Inbound/Outbound MMS |
AT&T | $0.0030 | $0.0050 |
T-Mobile/Sprint | $0.0030 (unregistered: $0.0050 | $0.0100 (unregistered) $0.0140 |
Verizon | $0.00305 | $0.0052 |
US Cellular | $0.0050 | $0.0100 |
C-Spire | $0.0025 | $0.0100 |
Commnet | $0.0025 | - |
TextNow | $0.0020 | $0.0020 |
Bluegrass | $0.0025 | - |
Bell Mobility | $0.0160 | $0.0310 |
Claro Puerto Rico | $0.0045 | $0.0150 |
ClearSky | $0.0015 | $0.0150 |
Eastlink | $0.0080 | $0.0100 |
Fido | $0.0079 | $0.0160 |
Freedom Mobile | $0.0046 | $0.0096 |
Rogers Canada | $0.0079 | $0.0160 |
Sasktel | $0.0062 | $0.0062 |
Telus Mobility | $0.0064 | $0.0100 |
Videotron | $0.0053 | $0.0056 |
Virgin Mobile Canada | $0.0160 | $0.0310 |
T-Mobile, AT&T, and Verizon have notified customers of increasing fees for unregistered traffic for phone numbers not registered for 10DLC.
Increased fees for unregistered traffic:
Carrier | SMS | MMS |
T-Mobile Traffic from numbers not registered for 10DLC | $0.005 to send and receive * $0.006 Aug 1st, 2023 | $0.014 to send and receive * $0.015 Aug 1st, 2023 |
AT&T Traffic from numbers not registered for 10DLC | $0.01 to send and receive | $0.015 to send and receive
|
Verizon Wireless Traffic from numbers not registered for 10DLC | $0.01 to send and receive | $0.005 to send and receive |
T-Mobile Non-Recurring 10DLC Messaging Fees
T-Mobile Special Business Review Request | T-Mobile requires this review if you require a daily maximum volume that exceeds 200,000 messages per brand.
Cost: $5,000, one time
This fee is currently waived until further notice. |
T-Mobile Number Pool Request | This applies if your campaign or use case requires 50 or more phone numbers (10DLC addresses) attached to a given brand.
Cost: $2,000, one time |
T-Mobile Campaign Activation - Sole Proprietor use case | One-time fee for each campaign registered.
Cost: $1, one time |
T-Mobile NNID Registration | This pass-through fee is charged when a customer requires the creation and use of an NNID separate from the default NNID that Volt provides to be used for the new 10DLC programs.
Cost: $2,000, one time |
T-Mobile 10DLC Non-Compliance Fees
Text enablement | This pass-through fee is applied if T-Mobile receives a complaint where you or your message sender text-enables a 10-digit NANP telephone number and sends messages prior to verification of message sender ownership and/or letter of authorization.
Cost: $10,000 per violation |
Grey Route | This pass-through fee is applied if A2P messages are sent over P2P routes.
Cost: $10 per message
This fee is currently not being charged until further notice. |
10DLC Long Code Program Evasion | This pass-through fee is applied if a program is found to be using techniques like snowshoeing, dynamic routing, or non-approved number replacement.
Cost: $1,000 per violation |
Content Violation | This pass-through fee is applied for each unique instance of the third or any subsequent notification of content violating the T-Mobile Code of Conduct involving the same content provider. This includes SHAFT (Sex, Hate, Alcohol, Firearms, Tobacco) violations, spam, phishing, and messaging that meets the Severity 0 violation threshold per the CTIA Short Code Monitoring Handbook.
Cost: $10,000 per violation |